If you are setting up an online business, or you are building a website to support your offline venture, then blogging is a great way of driving customers to your site. Doing so allows you to promote your products and connect with potential customers. However, blogging only works if you do it well. Here are some tips to make sure you blog successfully.
• Regular new posts
It is important to put fresh new content on your blogs on a regular basis. This will keep readers interested and make it more likely that they will return. Keep the articles relevant to your products and services with current issues relating to your industry. You don’t need to add new posts every day, twice a week is usually sufficient.
• Keep your blog clean
Readers want to read relevant and current information. Any posts you have with outdated information or historical issues you should either remove or update. This will prevent visitors from having to trawl through old blog posts to find posts that include current information. Having out of date posts can also lower your search engine ranking, so it is worth taking the time to sort this out.
• Use professionals
If you are not the best writer in the world, then it may be better to use the services of a professional to write content for your blogs. This way you can be sure that the spelling and the grammar are correct, the content is engaging and the post is search engine optimised. Content writers can be hired relatively cheaply to write content as and when you need it for your blog. Also, consider using a company that provides specific website hosting for businesses, as they will be able to help you with many of the technical aspects of your site.
• Social media
Writing a blog is one thing, attracting visitors to it is quite another. One of the simplest ways to get visitors to your blog who will engage with the content is to make effective use of social media sites. Make sure you have accounts on all the biggest of these, such as Facebook, Twitter and LinkedIn. Post links to your content on each of these. Don’t limit yourself to adding links to your blogs; add pictures and comments to keep your social media pages interesting. Also, make sure that visitors are able to ‘like’ and ‘share’ your blog posts directly from your blog.
• Be informative and interesting
Although one of the purposes of your blog is to promote your products and services, constantly writing promotional content will drive visitors away and they will not be able to engage with the content. Therefore, it is essential that you manage the ratio of informative and promotional content.
A recommended ratio is 20 percent promotional content and 80 percent informative and educational content. Regardless of whether the content is promotional or educational, it must be interesting enough to attract the attention of readers and make them want to visit your blog and website again.
• Use meta tags
Meta tags are a type of coding that you use for aspects of your blog including headings, sub-headings and content description. These HTML attributes help you to get your posts listed on search engines and are also important for user click-through in SERPs (search engine results pages). It is worth taking the time to learn how to do this effectively.
• Connect with readers
Customers like an interactive experience. Providing this will help you to connect with customers. In turn, this makes it more likely they will click on links to your products or visit your blog again. One way of doing this is to end a blog with a question. This opens up the option for them to make a comment or ask a question themselves.
• Keywords are key
Using keywords in your blogs is important for adding links to your posts and also to help optimise your blog for search engines. The keywords must be relevant to the content and related to the products and services you provide. However, it is important to be careful to avoid ‘keyword stuffing’ as this can have the reverse effect of what you were hoping to achieve as many search engines do not like this practice.
By following these tips, using a blog can have a positive impact on your businesses success. It can help drive traffic to your site, increase the number of potential customers you have, develop interest in your business and increase sales and profits. Why wouldn’t you want that?